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Best Buy Offers $50 Gift Cards To HD DVD Buyers

 
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emdawgz1




Joined: 14 Mar 2006
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PostLink    Posted: Thu Mar 20, 2008 1:58 pm    Post subject: Best Buy Offers $50 Gift Cards To HD DVD Buyers Reply with quote


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Best Buy Offers $50 Gift Cards To HD DVD Buyers
Wed Mar 19, 2008 at 03:00 PM ET
Tags: Best Buy, Industry Trends, High-Def Retailing (all tags)

Hoping to help heal the battle scars of the High-Def format war, Best Buy has announced plans to offer $50 gift cards to all customers who purchased HD DVD players before February 23, 2008.

As announced via press release this morning, customers will receive the gift cards for every HD DVD player or HD DVD attachment purchased at Best Buy before the February 23, 2008 cut off date. All told, the company estimates it will distribute more than $10 million dollars in gift cards.


“The DVD format war has divided our customers in a way we haven’t seen since Betamax took on VHS,” said Brian J. Dunn, President and Chief Operating Officer for Best Buy. “Now that the format war is over, we hope these gift cards will reassure our customers that we will help them make a smooth transition into the right technology for their needs.”

Best Buy says it will proactively mail the cards to all customers whom they can determine purchased qualifying equipment. Best Buy Reward Zone members, Performance Service Plans (PSPs) participants, and online customers should expect to receive their gift cards in the mail by May 1. Other customers should have credit card proofs of purchase or Best Buy receipts ready and call (888) BEST BUY.

“The beauty of this offer is that it doesn’t require our customers to give up their HD DVD player,” said Best Buy’s chief marketing officer, Barry Judge. “We know that many people who purchased these players have HD DVD movies that they would like to continue to watch. We’re telling our customers they can keep their players to play these movies as well as their older DVDs and use the $50 to treat themselves to anything else in our stores.”

Customers who want to trade in all of their HD DVD equipment and movie libraries will also have that option. By visiting www.bestbuytradein.com beginning March 21, visitors can get instant estimates regarding the value of their collections, regardless of where they were purchased. If they agree to the estimates, they will then be able to send their items to the Trade-In Center for free by downloading prepaid shipping labels. These customers will also receive payment in the form of an additional gift card.

Further information can be obtained by visiting the Best Buy HD DVD Action Center.

http://bluray.highdefdigest.com/news/show/High-Def_Retailing/Industry_Trends/Best_Buy/Best_Buy_Offers_$50_Gift_Cards_To_HD_DVD_Buyers/1575

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Curt Palme
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Joined: 08 Mar 2006
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PostLink    Posted: Thu Mar 20, 2008 2:12 pm    Post subject: Reply with quote

IN other news, Toshiba offers $75 rebates to Best Buy for each HD DVD player they sold..Wink
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MYoung




Joined: 24 Feb 2007
Posts: 369
Location: Madison, WI


PostLink    Posted: Thu Mar 20, 2008 4:15 pm    Post subject: Reply with quote

What's a $50 Best Buy gift card worth in REAL money? Maybe $35?
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ecrabb
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Joined: 13 Mar 2006
Posts: 15909
Location: Utah

TV/Projector: JVC RS40, Epson 5010


PostLink    Posted: Thu Mar 20, 2008 4:32 pm    Post subject: Reply with quote

Depends what you use it on. Some stuff has pretty thin margins (electronics), while other stuff (accessories) has pretty healthy margins.

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Person99




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PostLink    Posted: Thu Mar 20, 2008 6:37 pm    Post subject: Reply with quote

Wow, all 6 people that bought HD DVD players at Best Buy get $50. Seriously, their corporate policy was to push blu and push it hard, I'm surprised they sold any HD DVD players!
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ecrabb
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PostLink    Posted: Thu Mar 20, 2008 7:05 pm    Post subject: Reply with quote

No kidding. People would have had to actually FOUND the HD DVD players there to have been able to purchase them. Every time I was in there (just to look usually), they'd have the software arranged to look like there were half as many titles available on HD DVD, and they were constantly out of the hardware, in spite of lots of other stores having plenty of stock.

I think I know one person that still buys stuff at Best Buy, and it's because he lives in a smaller town and they're the only option.

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